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Gig Economy
You could drive yourself steadily insane compiling a list of all the trends that were supposed to fundamentally reshape business. Once upon a time we were all “flexi” workers, then “mobile learners”. Both terms seem antiquated now, the corporate equivalent of a Segway – perfectly sensible in principle but somehow faintly ridiculous in reality.
What makes the “gig economy” – the legion of individuals taking on piecemeal work, enabled by online talent platforms – feel different is that it’s being driven not by hip early adopters in co-working spaces (though there are plenty of them involved too) but by genuine need, both in the “real” economy and, crucially, in boardrooms.
If you were staffing a major new project from scratch today, it would seem an act of faint lunacy to bring in a raft of full-time employees with cumbersome overheads (and personal taxes) when you could go online and find experienced, verifiable individuals you could pay by the hour and dispose of when required. Similarly, if you were a coder, IT contractor or other technical specialist, why would you harness yourself to one organisation when you could enjoy both variety and a more lucrative income hopping from gig to gig (along with the attendant tax advantages of being self-employed)?
So many businesses are waking up to this recalibration that 450,000 people with full-time jobs now have second jobs, many of them via TaskRabbit, Elance or their multitude of competitors. PwC has tried to cut out the middleman by setting up its own talent “market” of registered suppliers its offices can bid on. There are individuals in greater London making a handsome living assembling flat pack furniture on a piecemeal basis for an hourly rate – an occupation that would have been almost logistically impossible just a couple of years ago.
You can understand the appeal of living by the gig, beyond the financial benefits. The conventional career has been an awkward fit for many people over the years, and few jobs are capable of maximising all our skills and intelligences. Besides, most work is boring, which is why those lucky enough ever to have had a job for life employed the conversational repertoire of the prison system (“putting in hard graft”, “serving your time”) to describe it.
Gigs, by contrast, are exciting and ever-changing, even though they ask some deep questions of the psychological contract (why would I exercise discretionary effort for a business that only employs me for a matter of days? Can I trust someone who could work for my biggest rival tomorrow?). But they aren’t an untrammelled good, either. For every actuarial scientist earning a small fortune for a short-term job, there’s a hotel chambermaid who is now being paid by the room rather than the day. The huge rise in self-employment in the UK has as much to do with businesses shifting such workers – we should include the small army of couriers and delivery drivers in this calculation – off their books as it does people discovering new freedoms. Palpably, none of them are enjoying the benefits of the gig economy, not least because they cannot practically control where and how they work. They are left, instead, to feed on scraps.
Uber, the erroneously attributed poster child of the gig economy, faces a legal challenge over whether its drivers are technically employees. It maintains they are self-employed. This is a vital point for the courts to consider – cycle couriers and plumbers are engaged in similar cases – but in Uber’s case we should also note that it controls the supply of drivers into the market, and their pricing. This is assuredly not the “freedom” gig economy enthusiasts speak of.
Governments will have to decide the legal and ethical boundaries of such behaviours, not least because if gigs take off, their tax revenues will rapidly vanish. Already, there is serious talk of the need for a third kind of classification, between “employee” and “self-employed” which recognises the shared responsibilities (both financial and relating to holidays, sick pay and other benefits) between giggers and those they work for.
Pioneers like Wingham Rowan, who runs the Beyond Jobs consultancy, are trying to imagine a market that will ensure the gig economy brings mutual benefits and conveniences without being open to abuse. Businesses who want to enjoy the flexibility such arrangements provide should not absent themselves from such discussions – but neither should they fear this will turn out to be just another fad.
By: Robert Jeffery, Editor of People Management magazine

Free the office slaves
Free the office slaves: No more working day.
The 9-5 working day has come to signify office slavery.
In actual fact though, most knowledge workers work longer than 8 hours a day. A 2011 survey (ASHE) suggests that the average manager in the UK works over 9 hours per day, while extreme hours among certain groups (bankers and lawyers in particular) regularly involved sustained periods of working up to 120 hours a week.
What do set working hours signify?
Extreme hours hurt us. A study by Alexandra Michael, published in 2012, followed investment bankers over a 9 year period. The report concluded that people suffered physical, mental and emotional problems, including depression, a greater number of sick days and relationship breakdown.
Even normal hours often hurt us though. Studies suggest that those in the office spend a large proportion of their time unproductively. They might be checking personal emails or social media sites, or simply carrying out their basic work in a very un-productive fashion. Anyone spent ages staring at a spreadsheet unable to make head or tail of it? Ever fallen asleep in a meeting when supposed to be coming up with ground-breaking new ideas?
The energy cycle
Energy, creativity and brilliance rarely arrive on demand. Instead, human beings work in cycles. We can focus for limited amounts of time. After that we need rest in order to recover.
The ‘ultradian’ pattern, as it is known, normally depends on working in cycles of 90 minutes, with energy troughs in between – normally of about 20-30 minutes. The working day takes no notice of this, however.
Sometimes of course, we enter that wonderful state that Mihaly Csikszentmihalyi referred to as ‘flow’ – where we are hardly aware of the passing of time because we are so absorbed by what we are doing. When we manage to achieve this, the idea of cutting it off with a commute home or a lunch hour seems crazy.
Manage energy, not time
Radical companies understand the need to manage energy, not time. Sometimes that means that workers can work far in excess of the normal working day – developer stories of being so absorbed in a problem they didn’t leave the office until 3am are common. At other times it means workers do far less than the traditional 8 hours and in a different way – starting late, for example, leaving early to pick up children; taking a walk.
No working day means that life and work are more closely blended. It’s not unusual for radical managers to answer emails late at night or to come up with ideas as they sit on a beach with their family. They are not oppressed by this (“oh no! the phone is beeping again!”), partly because they are just as capable of taking a nap when they feel like it or running errands in the middle of what others would call the ‘working day’.
Being Radical
Leo Widrich is a co-founder of Buffer, a company which allows people to manage multiple social media accounts more easily. He manages his own day by splitting it into 90-minute windows and then achieving a certain number of tasks – one per window. A side benefit is that this helps increase focus on just one task at a time, eliminating much of the cost of task-switching. He then tries to plan his rest periods. Instead of allowing these to be filled up with emails or meetings, he goes out for a snack or reads a book. This ensures genuine downtime that allows the brain to recharge and creative ideas to swim up from the subconscious.
So what should we do?
It’s simple really – set people free to work as much as they want, when they want.
There’s no need to say ‘do you mind if I leave early today because blah blah blah’. Just go. It can help to share with others what you’re doing and how to get hold of you so they can co-ordinate with you, but there’s no need to ask permission.
Nor is there any need for that irritating parade of being the last to leave the office, or the first to get there. If someone is emailing late at night it’s because she had a thought and wanted to communicate it, not to demonstrate how dedicated she is.
Some managers might start sweating in light anxiety. How do you know the person won’t bunk off, won’t take advantage, won’t drop their productivity etc.? The answer is that regardless of hours put in people know if someone isn’t pulling their weight or isn’t performing. You can still ask poorly performing people to buck up or get out. But most people want to do well and want the company to do well so they work hard, but you’ve created an environment that helps them work effectively.
You can just trust them.
And just that one piece of advice – trust – frees up a lot of your own time in or out of the working day.
By: Helen Walton from Gamevy

How the Future of Tech Impacts Work Habits
During the DevExperience conference on the 25th of March, we sat down with one of the key speakers, Lisette Sutherland, to discuss the ways in which technology advancements, and VR in particular, will impact people’s lives and working habits.
Beaglecat: Could you please tell us something about yourself and the company you run?
Lisette Sutherland: I am the director of my own company, Collaboration Superpowers. Myself and other licensed Facilitators give online and in-person workshops to help companies work better together remotely. I am also the remote team manager at a company called Happy Melly – a global network of businesses that are focused on making people happier at work (included are Management 3.0, my company, LeanChange.org, Improv Agility, and others).
BC: Do you think in 5-10 years we will have offices like we have today or do you think everyone will work remotely?
L.S.: Technology is making the traditional ”9 to 5” schedule unnecessary and less attractive for more and more people, especially the younger generation. The most important thing is working from where you are the most productive. Some people work better on the road, some at the beach, some from the office, some from the comfort of their own home – everyone should choose what works best for them.
BC: Do you think that we will be able to work using Virtual Reality in the near future?
L.S.: They’re already doing it. Virtual worlds have existed for more than 20 years now. People are going to school and earning degrees in VR. People are going to conferences in VR. The military uses VR for simulations.
The only issue is that navigating in VR is very difficult, it’s like learning to play the piano. That’s why it’s not so popular. It’s worth trying it out to see what it’s like to be in a virtual world. For example, you can create an account in SecondLife. When you log in, you are placed on a “newbie beach”, literally a beach for new people. Then you have to learn how to move your character and interact with the world and find your way to the place you want to go (like a conference).
BC: I am guessing that 10 years from now this is going to grow. How do you think this is going to impact us?
L.S.: One thing to be careful of is getting enough real life social activity. Technology has an addictive, unhealthy side to it. Each person needs to create healthy boundaries for themselves. The exciting thing is that with technology people can get together from anywhere in the world and solve interesting and challenging problems. I used to work for a company that was developing an online project management tool. The CEO was building it because he wanted to solve the problem of aging. He was frustrated that longevity scientists all over the world couldn’t properly collaborate together and easily share data. So he set out to build a tool they could use to collaborate at a distance. For me it was an ‘aha’ moment. I realized that if we could get the right people together, we could do great things like curing cancer or stopping global warming, or aging.
BC: What do you think the world will look like in 20 years?
L.S.: It is hard to say because if you asked someone 20 years ago what the future would look like today, they would have probably envisioned it completely different.
I recently held a workshop in Lebanon from the Netherlands using a robot – so I beamed into Lebanon, talked to the people as if I were there in the room. Drivable robots are also available now. For example, my friend from Canada beamed into one of these robots in Las Vegas, I beamed into another one from the Netherlands, and we both attended a conference as if we were in Las Vegas together. We visited booths, saw a presentation, had tea together, all from the comfort of our own living rooms. If you had told me I’d be doing that 20 years ago, I wouldn’t have believed you.
When borders dissolve, the possibilities really start to open up. For example, someone in Romania can work with a team in San Francisco, or a team in Vietnam. Sometimes you need that one guy or girl with that unique skill that nobody has – and what if that girl is not from the city you are working in?
There are also many people in the past that have been limited by location. For example, military spouses, disabled people or retired people. Military spouses have a hard time finding stable work because they are constantly moving. And there are many people who have retired, but still want to practice their craft or continue working somewhere. Because of remote technologies, there’s a whole new pool of people to choose from for the work that needs to get done.
BC: So do you think that in the future robots will do everything?
L.S.: I think robots should do the boring work and humans should do the interesting work. And maybe in the future not everybody will have to work full time, and maybe that’s ok. Do we have to work 40 hours a week? Why? That was a random number set by Henry Ford. Maybe we could work 20 hours a week and the rest of the time we could travel, or work on our hobbies, or spend time with our family, or just do whatever we want.
BC: What do you think is the influence of technology on productivity?
L.S.: Recently, I see a lot of companies struggling to go from being time-oriented to results-oriented. When we can work from anywhere, the focus is more on what you get done, not how long it takes you to do it. Spending the whole day at the office only means that you spent the whole day in the office, not that you were productive.
Summing up, the good thing about technology is that it dissolves borders but it requires a new way of working. What it means to be “present” at work is changing, and it’s opening a lot of new opportunities. A lot has happened in the last five years. I encourage people to explore some of the new tools and think about how they can use it in their own lives. My Work Together Anywhere Workshop is a great place to start.
Lisette Sutherland is Director atCollaborationSuperpowers.com, a company that helps teams work together from anywhere. She is also the remote team manager for the all-remote freelance team at Happy Melly.